Leading Middle East and North Africa (MENA) pay-TV provider OSN has teamed up with Huawei to provide a cloud-based IPTV system to enhance the delivery of its pay-TV service for telecommunications operators across the region.
The partnership will combine OSN’s entertainment content – both live TV and video-on-demand – and Huawei’s Video Cloud Solution, which optimises interactivity and supports ultra HD streaming, High Dynamic Range imaging and H.265 compressed video.
“We are excited to join forces with Huawei and we believe that this partnership will help us to provide telecom operators, and ultimately our customers, with the full complement of our world-class entertainment in a convenient and efficient way,” said Neil Martin, chief commercial officer, OSN.
According to a report by EY1, MENA IPTV homes are projected to grow by 11% annually over the next few years, nearly three times as fast as satellite homes.
“MENA telecom operators will have access to an agile end-to-end IPTV solution, composed of Huawei’s IPTV technology and OSN’s wide range of linear and on-demand content. This partnership will enable telecom operators to deliver IPTV services to market faster, and capitalise on opportunities to maximise revenues as they acquire subscribers. We expect this solution to become an engine of growth for OSN, Huawei and the wider broadcast industry in this region as connectivity improves across the region,” added Martin.
The Huawei system claims to optimise interactivity as fast as 0.5 seconds for channel zapping, 0.7 seconds for user interface response and 0.9 seconds for video-on-demand loading. It also utilises big data, a dashboard system, recommendation engine, and quality of experience management system to give end users and telcos precise marketing tools and smart maintenance and operation.
Sun Xiaofeng, VP of Huawei Middle East, added: “We are pleased to collaborate with OSN and we look forward to working together to bring the best content and viewing experiences to audiences in this region. The cloud offering to telecom operators will extremely minimize their risks and barriers of launching their own IPTV services as well as shorten the time to market by 80%. We hope this MoU will strengthen the digital video ecosystem in the region and we look forward to continuing to grow this industry in the Middle East.”
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